So you want to raise a fund (Part 2) — Fund Strategy

[This is the second chapter in a 4-part series on fundraising]

While the background and experience of the GP naturally drives the fund strategy, there are also numerous external factors to consider, such as: geopolitical landscape, the overall demographics of the economy and market forces. These factors are guided by the inherent attributes of the GP and should ultimately shape the overall direction and strategy of the fund.

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